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Xerjoff Erba Pura Eau de Parfum

Erba Pura is divisive, and that is the first thing worth knowing before buying it. It is the best-selling creation from Xerjoff and one of the most argued-over: the recurring criticism is that it is too sweet, too loud. Composed by Christian Carbonnel and Laura Santander, it commits to a fruity generosity that few fragrances at this level still attempt. If you want something discreet, this is not it. If you want a fragrance people notice and ask you about in the elevator, you are in the right place.

The opening bursts with Sicilian orange and lemon alongside Calabrian bergamot, a clean, almost sparkling citrus hit. The heart arrives quickly: a basket of Mediterranean fruits, ripe and candied rather than green, giving the fragrance its instantly recognisable signature. A base of white musk, amber and Madagascar vanilla rounds everything off and does the work of lasting. Expect eight to twelve hours on skin, with projection that fills a room within the first hour.

Best suited for

Daytime, spring and summer: warmth lifts the citrus and keeps the vanilla base from turning heavy. This is a terrace, night-out and travel fragrance rather than one for a closed meeting room, where the projection can crowd people. Officially unisex, it is worn as readily by men as by women, and it sits comfortably in both our fragrances for men and our oriental selections for women. One spray is usually enough.

Why choose Xerjoff Erba Pura?

Erba Pura is also among the most imitated niche fragrances on the market: "inspired by" versions, decants and repackaged bottles keep multiplying, which is the flip side of genuine success. At Le Parfumier you are buying the authentic, sealed Xerjoff bottle in its official 50 and 100 ml formats, not a decant or an in-house variant. An Italian haute parfumerie house based in Turin, Xerjoff is known for the quality of its raw materials and the opulence of its compositions, and Erba Pura remains its most popular way in. Stock is limited.

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